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If you have any questions or would like to join a Community, please contact Amanda Rosser at [email protected].

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Our Communities are dedicated spaces where functional groups of agency leaders can engage in candid conversation, exchange practical insights, and support one another as they navigate the challenges of running modern PR firms. These groups are trusted peer networks that help leaders benchmark practices, solve problems faster, and stay ahead of industry change.

• Function-Based Groups — Leaders come together by discipline (CFO/COO, DEI, Digital, HR, Measurement & Effectiveness, Sales & Marketing) to collaborate with peers who share similar responsibilities and challenges.

| CFO/COO Deploy best practices to manage the core business operations of dynamic agencies. Provide input into PRC annual surveys on financial metrics. | DEI Support talent working to increase DEI in our agencies and society at large. Champion the benefits of diverse workforces. | | --- | --- | | Digital Share insights, tools and recommendations across digital, social, and data and analytics to advance the industry. | HR Identify and assess talent trends and share best practices. Help design PRC annual surveys on compensation and benefits. | | Measurement & Effectiveness Bring together leaders advancing the strategies, tools, and frameworks that link communications to business outcomes. | Sales & Marketing Share best practices for the sales and marketing function at agencies of all sizes, including topics ranging from staffing to technology platforms. |

• Cross-Agency Knowledge Sharing — Communities enable members to compare approaches across agency sizes and specialties, expanding their perspective and sparking new ideas.
• Support for Leadership and Growth — Participants gain a reliable sounding board and a network of peers who help them make sharper strategic, operational, and cultural decisions.