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If you have any questions regarding our benchmark studies or research, please contact Kim Sample at [email protected].

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Our benchmark studies give agency leaders a clear, data-driven view of how their firm stacks up on the business, financial, and operational metrics that matter most — enabling smarter decisions about pricing, staffing, compensation, benefits, technology, and overall profitability.

1. Analysis of Agency Costs — Tracks operating costs and income across agencies, breaking down margins, payroll by department, cost categories, and accounts-receivable trends.
2. Benefits Study — Details the benefits offered by member agencies, including time off, recognition programs, and planned additions, segmented by agency size.
3. Business Benchmark Study — Provides firm-level financial benchmarks such as labor hours, staff utilization, gross income per employee, incentive compensation, and compensation models.
4. Salary Study — Offers statistically significant salary data for nearly 200 positions across integrated agencies, including geographic comparisons and bonus insights.
5. Labor Bill Rate Study — Helps agencies set pricing by showing billing rates by role across geographies and agency sizes, including blended-rate structures.
6. Tech Stack Study — Maps the technology platforms agencies use for client services and internal operations, highlighting tools commonly adopted across content, data/insights, earned media, generative AI, HR, influencer marketing, project management, and more.