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📌 Some Housekeeping


May 12 | 12-1 p.m. ET

AI Systems for HR — Speeding Time to Action with Safety in Mind with HR expert Wendy Sellers

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👤 HR leaders

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This session explores the practical applications of AI to transform HR operations and workflows. From creating interview questions, job descriptions and ads, policies, and memos to SMART Goal development and conflict management scenarios, this course will help you get your checklist marked off with two-way communication flowing effectively.


May 14 | 4-5 p.m. ET

AI for Agency Growth with AI expert Tahnee Perry

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👤 Leaders focused on new business development, marketing the agency itself, or supporting the pitches and proposals that move opportunities forward

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Securing new business is harder than it should be — whether that means filling the pipeline, telling your story more compellingly, or finding time to do the strategic work when the day-to-day never slows down. Working alongside AI expert Tahnee Perry, you will build three workflows, customized specifically to the way PR agencies win and grow business.


May 19 | 12-1:30 p.m. ET

PRC + Strong Session 4: Feedback with Roshan Shah, Strong Professional

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👤 For People Managers, Account Managers, Account Directors

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In this interactive session, we distinguish between praise vs feedback as well as judgment vs observation. We review a permission-based process for delivering feedback that yields the most impactful results, strengthens performance, and promotes partnership. We’ll look at techniques that have been proven to be most effective and share many practical tips, tools, and examples to use. Lastly, we’ll talk about receiving feedback as a skill, and how to promote a 360 feedback culture within your team and organization.